Plum Organics “Parenting is Hard”
Yes, babies are very, very cute. Know what else they are? Really. Hard. Work. And parents are the ones doing all that work. So we decided they deserved to be featured in some baby food advertising for once. We dug up some truly mind-blowing parenting statistics and used them as proof points of why Plum Organics' quality ingredients are found in convenient, squeezable pouches.
Even more "yes-new-parent-you-know-you're-doing-a-lot-but-do-you-realize-just-HOW-MUCH" stats were used across digital.
When there wasn't time for stats (hi, social), we showcased other relatable moments that get to the facts of parenting.