Mojo Energy Pouches Relaunch

When people are looking for a boost of energy, they usually turn to a cup of coffee or an energy drink, Mojo was looking to change that. After launching a few years ago to middling success, they came to us for a complete revamp.

We rebuilt the brand from the ground up, starting with a new brand positioning, look, tone, and feel, along with redesigned packaging. From there, we moved on to launch creative including OLV, social, CRM, and a redesigned site.

Film creative centered around owning the yawn as a “bat signal” for Mojo to show up and save you from the dreaded slump of not enough energy.

The yawn spread via social films.

Mojo Brand Book

Our relaunch results were anything but a yawn: sales exceeded expectations, our social media following is growing by the day, and our package redesign won a NY Product Design Award.