Olay Body Wash “Better Believe It”
Keke Palmer says it best in this spot for Olay Body Wash…having dry skin IS a struggle. And too many people don’t realize that their body wash could be causing the issue. Olay wanted to showcase that their body wash could transform your skin in as little as 14 days. This on-the-move storyline showed that off and ended with a statement of confidence that translated through the campaign.
Gain Dish Soap “Shhhhhhh”
It’s no secret that people LOVE the scent of Gain laundry detergent. What they might not know? Is that the same scent also features in their dish soap. It smells great, like “break into your neighbor’s house to get it in your nostrils” great. Admittedly, it is pretty weird behavior.
And a couple favorite radio spots for everyone’s favorite CPG brands:
Febreze “Freaky Fish Fry”
If you’ve ever fried something in your home, you know the odor can be haunting.
Cascade “Sorta”
Are those dishes actually clean? Well…sorta.