Olay Body Wash “Better Believe It”
Keke Palmer says it best in this spot…having dry skin IS a struggle. And too many people don’t realize their body wash could be causing the issue. Olay wanted to showcase that their body wash could transform your skin in as little as 14 days. This on-the-move storyline showed that off and ended with a statement of confidence, “Better skin from a body wash? You better believe it.” that was featured throughout the campaign.
Febreze ”Giant Smell” and “Garage”
When you need to visualize something invisible like a big odor, you can’t miss with a giant, shaking dog. The visual metaphor direction served us well again when we needed to equate the freshness of Febreze with the feeling of having just gone through the car wash.
Gain Dish Soap “Shhhhhhh”
People LOVE the scent of Gain. So much so that they might engage in some pretty weird behavior just to experience it in Gain dish soap.