Swisher Sweets “Rolled to Refresh”
We won the Swisher Sweets account with a new strategic positioning: reframe the smoke sesh as a moment of refresh. That it’s more than a sesh, it’s the beat you need to reset, reimagine, or reflect, to get you ready for what’s next. With that, it was time to fire up (sorry) the creative, which included new brand guidelines and the work that brought them to life.
A new positioning needed a new brand tagline…and after many (many) rounds of iterating and testing, “Rolled to Refresh” rose to the top. Our launch film celebrated the fresh ethos.
Our team also owned Swisher’s social, where we got to have a lot of fun with our fans. From Halloween to the holidays, April Fools to Shark Week, we always kept things fresh…and kept growing our follower count.
To celebrate Swisher’s 100 year anniversary of being based in Jacksonville, FL, we collaborated with local muralist, Tilin, on a mural to honor its employees and the community.
